• Caroline Ridgway

The Cobbler's Children and the Writer's Blog

Just like the cobbler's children frequently ran around with holes in their shoes, so does the writer's blog sit idly for too long. Too long is a vague concept. There are arguments in favor of daily posting, weekly, as-needed, etc. Whatever is 'too long' is what doesn't serve you.

It's way too easy to let life get in the way. Clients' needs come first, and tending to my own business ranks at or near the bottom many days. You can relate; that may be, in part, why we have gotten to work together. It's hard for nonprofits and small and family-owned businesses to keep up with every detail that presents every day. We're thankful for the colleagues and associates who make our jobs easier, days more productive, and lives richer.

Another truism is that we all too often let expectations of perfection get in the way of action. I don't always need to wait for the most resonant inspiration to strike, to pen (aside: how long will that term be relevant in the digital age?) a missive that will strike so many chords. We measure success in likes, reach, shares, and impressions, when there are other metrics we dismiss too easily.

Today's goal: Write on the fly without worrying about editing. Allocate no more than 20 or 30 minutes. Share anything.

Raise your hand if you've never added something you've already done on a to-do list just for the pleasure of immediately crossing it off. I don't think I'll see many hands raised. The work will get done. The clients' requests will be tended to. Recalibrate need. Sometimes sharing should be about no more than that. Beginning is its own achievement.

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