C1B1 Communications LLC

Naples, FL

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To wander and ponder...

December 20, 2019

Lately I’ve been finding solace in streaming reruns of The West Wing. I remember watching it sporadically while it was originally airing. I can’t now remember how many times since that I’ve watched the entire series. I’m sure there are those who have watched it more, though recently when my dad—another aficionado—asked me if I recalled the episode in which Bartlet called the Butterball hotline for advice about cooking the stuffing with the turkey, I could say, yes, I did. So I feel good about my credibility as a fan. As a cultural touchpoint, its message and content stand up well.

If you set out to create a platform that would resonate over time, how successful do you think you would be? When the show first aired in 1999, we were pre-9/11. In an episode I watched recently, Josh Lyman, the deputy chief of staff, meets another character inside the bounds of airport security. A currently unrelatable experience. An anachronistic throwback to a time we perceived to be less complicated. 

It is...

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