Caroline RidgwayJul 102 minCommunication that Connects: A Primer on Client ProspectingA couple weeks ago I joined a Facebook group for copywriters. It seems to attract a mix of expertise and experience levels. I’ve seen mor...
Caroline RidgwayJun 302 minCrisis Response Messaging: Say Plainly How Much You CareMy family, with my dad at the helm as chef-owner, has been in the restaurant business in my hometown for almost 50 years. Right now, our ...
Caroline RidgwayJun 33 minWhen the Whole Job is One Big Side HustleScrolling through LinkedIn, Medium.com, Instagram or other related platforms, you see a lot of references to side hustles. In the golden ...
Caroline RidgwayMay 312 minThe Merits of Going Social/Political with your Corporate CommunicationsIt’s an open question whether businesses should take social and political stands in their messaging. Largely, whether you think it’s a go...
Caroline RidgwayMay 192 minThe Cobbler's Children and the Writer's BlogJust like the cobbler's children frequently ran around with holes in their shoes, so does the writer's blog sit idly for too long. Too lo...
Caroline RidgwayMay 43 minAccidental Entrepreneurship & the Will to PersevereI am an accidental entrepreneur. My career path has been a bit disjointed. The overall trajectory has been up and forward, but not within...
Caroline RidgwayApr 233 minWhen Working from Home is the Same, but DifferentMaybe it’s a case of like attracting like, but a lot of my friends and close acquaintances are also in some kind of creative and/or self-...
Caroline RidgwayApr 163 minCommunications and storytelling; AKA, not traditional marketingOn the phone with a client recently we were engaged in a mutual appreciation session. Those are the best, and I really recommend them, if...
Caroline RidgwayApr 33 minSo you say you're a communications expert...What does that mean, anyway? Is it like marketing and PR? Can't I just do my own writing? Why does it matter if I hire someone to help wi...
Caroline RidgwayMar 112 minTruth and Consequences, and Words in a Time of WorryTruth and consequences. Wherever you stand on how our government has responded to the evolving Coronavirus threat, there’s, I think, litt...
Caroline RidgwayJan 193 minThe Difficult Client Versus Hopes and DreamsThere’s that feeling you get when someone says you to, the self-employed person, gee, it must be so nice getting to be your own boss. And...
Caroline RidgwayDec 20, 20192 minWatching Civility on RerunLately I’ve been finding solace in streaming reruns of The West Wing. I remember watching it sporadically while it was originally airing....
Caroline RidgwayNov 27, 20192 minTis the Season for ThanksTis the season for proclamations of gratitude. T’wouldn’t it be even better if we were equally in touch with our thankful sides more freq...
Caroline RidgwaySep 30, 20192 minDistinguishing Between Plot and MeaningRarely do we long for the logistics of air travel, but if there is anything that can redeem a long plane ride, it’s a long book. Recently...
Caroline RidgwayAug 1, 20192 minThink Before You WriteYou get it. We’re all busy, on the go, rushing from thing to thing during the day only to crash at night, hope for a semi-balanced meal, ...
Caroline RidgwayJul 1, 20192 minTruth Telling and Talking PointsMy first visit to the Aspen Ideas Festival was as enriching and exhausting as I imagined it could be, filled to the brim and them some wi...
