Caroline RidgwayMar 152 minFrom Small Fish to Big Fish: How Culture Enables GrowthIs there something to be said for being a small fish in a big pond? There must be, otherwise we wouldn’t enjoy that idiom. With scale...
Caroline RidgwayMar 43 minCommunicating Scale: The Story of 2.0There are loads of business texts, papers, and use cases written on the topic of scale. When to do it, how, to what degree. It is the...
Caroline RidgwayFeb 195 minTime to Pay AttentionThere is a splash of satire in this post, relative to its inspiring subject matter. I was recently pointed to a fascinating think piece...
Caroline RidgwayFeb 23 minHow to Create Intentional Authenticity in CommunicationsEverybody talks a good game about authenticity in corporate (and personal!) communication. But that can start to feel like an impossible...
Caroline RidgwayAug 30, 20202 minLocal Partner Profiles: Guerilla MediaOne of the most fulfilling parts of my work is getting to craft stories about amazing local partners doing cool and meaningful work. The...
Caroline RidgwayAug 25, 20203 minNever the Loudest, but I Take Good NotesI tended to struggle with classes that mandated spoken participation as a component of my overall grade. Law school was a challenge, with...
Caroline RidgwayAug 23, 20205 minAugust Tends to Get the Better of Me: A Month of ReflectionsWow, it’s been more than a month since I posted here. August tends to get the better of me. It’s full of milestones and ghosts and...
Caroline RidgwayJul 10, 20202 minCommunication that Connects: A Primer on Client ProspectingA couple weeks ago I joined a Facebook group for copywriters. It seems to attract a mix of expertise and experience levels. I’ve seen...
Caroline RidgwayJun 30, 20202 minCrisis Response Messaging: Say Plainly How Much You CareMy family, with my dad at the helm as chef-owner, has been in the restaurant business in my hometown for almost 50 years. Right now, our...
Caroline RidgwayJun 3, 20203 minWhen the Whole Job is One Big Side HustleScrolling through LinkedIn, Medium.com, Instagram or other related platforms, you see a lot of references to side hustles. In the golden...
Caroline RidgwayMay 31, 20202 minThe Merits of Going Social/Political with your Corporate CommunicationsIt’s an open question whether businesses should take social and political stands in their messaging. Largely, whether you think it’s a...
Caroline RidgwayMay 19, 20202 minThe Cobbler's Children and the Writer's BlogJust like the cobbler's children frequently ran around with holes in their shoes, so does the writer's blog sit idly for too long. Too...
Caroline RidgwayMay 4, 20203 minAccidental Entrepreneurship & the Will to PersevereI am an accidental entrepreneur. My career path has been a bit disjointed. The overall trajectory has been up and forward, but not within...
Caroline RidgwayApr 23, 20203 minWhen Working from Home is the Same, but DifferentMaybe it’s a case of like attracting like, but a lot of my friends and close acquaintances are also in some kind of creative and/or...
Caroline RidgwayApr 16, 20203 minCommunications and storytelling; AKA, not traditional marketingOn the phone with a client recently we were engaged in a mutual appreciation session. Those are the best, and I really recommend them, if...
Caroline RidgwayApr 3, 20203 minSo you say you're a communications expert...What does that mean, anyway? Is it like marketing and PR? Can't I just do my own writing? Why does it matter if I hire someone to help...
Caroline RidgwayMar 11, 20202 minTruth and Consequences, and Words in a Time of WorryTruth and consequences. Wherever you stand on how our government has responded to the evolving Coronavirus threat, there’s, I think,...
Caroline RidgwayJan 19, 20203 minThe Difficult Client Versus Hopes and DreamsThere’s that feeling you get when someone says you to, the self-employed person, gee, it must be so nice getting to be your own boss. And...
Caroline RidgwayDec 20, 20192 minWatching Civility on RerunLately I’ve been finding solace in streaming reruns of The West Wing. I remember watching it sporadically while it was originally airing....
Caroline RidgwayNov 27, 20192 minTis the Season for ThanksTis the season for proclamations of gratitude. T’wouldn’t it be even better if we were equally in touch with our thankful sides more...