ALISON KNIGHT

Is there something to be said for being a small fish in a big pond? There must be, otherwise we wouldn’t enjoy that idiom. With scale...

There are loads of business texts, papers, and use cases written on the topic of scale. When to do it, how, to what degree. It is the...

There is a splash of satire in this post, relative to its inspiring subject matter. I was recently pointed to a fascinating think piece...

Everybody talks a good game about authenticity in corporate (and personal!) communication. But that can start to feel like an impossible...

One of the most fulfilling parts of my work is getting to craft stories about amazing local partners doing cool and meaningful work. The...

I tended to struggle with classes that mandated spoken participation as a component of my overall grade. Law school was a challenge, with...

Wow, it’s been more than a month since I posted here. August tends to get the better of me. It’s full of milestones and ghosts and...

A couple weeks ago I joined a Facebook group for copywriters. It seems to attract a mix of expertise and experience levels. I’ve seen...

My family, with my dad at the helm as chef-owner, has been in the restaurant business in my hometown for almost 50 years. Right now, our...

Scrolling through LinkedIn, Medium.com, Instagram or other related platforms, you see a lot of references to side hustles. In the golden...

It’s an open question whether businesses should take social and political stands in their messaging. Largely, whether you think it’s a...

Just like the cobbler's children frequently ran around with holes in their shoes, so does the writer's blog sit idly for too long. Too...

I am an accidental entrepreneur. My career path has been a bit disjointed. The overall trajectory has been up and forward, but not within...

Maybe it’s a case of like attracting like, but a lot of my friends and close acquaintances are also in some kind of creative and/or...

On the phone with a client recently we were engaged in a mutual appreciation session. Those are the best, and I really recommend them, if...

What does that mean, anyway? Is it like marketing and PR? Can't I just do my own writing? Why does it matter if I hire someone to help...

Truth and consequences. Wherever you stand on how our government has responded to the evolving Coronavirus threat, there’s, I think,...

There’s that feeling you get when someone says you to, the self-employed person, gee, it must be so nice getting to be your own boss. And...

Lately I’ve been finding solace in streaming reruns of The West Wing. I remember watching it sporadically while it was originally airing....

Tis the season for proclamations of gratitude. T’wouldn’t it be even better if we were equally in touch with our thankful sides more...