Caroline Ridgway is the founder of C1B1 Communications. With a strong background in communications, public affairs, and strategy development across both nonprofit and private sectors, Caroline identified a clear need for a superior alternative in the creation of mission-driven communications.

She contributes exceptional writing and editing skills, a track record of public advocacy, proven success in relationship management, a keen attention to detail, and a unique blend of aesthetic sensibilities and analytical acumen.

head shot3 cropped 8x10.jpg

Local to Naples, Florida, Caroline draws on her family's legacy of business and community involvement in the area, dating to the early 1960s, while maintaining a national network of connections and experiences. When you engage C1B1 you benefit from Caroline's robust network and strong reputation, and you gain a working relationship that is solidly based in transparency, collaboration, and integrity. 

Caroline has been a published author since she was an undergrad. She has authored academic articles, written for lifestyle magazines, and been the editor of two books, Convenient Care Clinics: The Essential Guide to Retail Clinics for Clinicians, Managers, and Educators and Kitchen Privileges: A Hands-on Account of Life, Food, and How to Cook.


Fundamental to our business model are these key tenets:

We are respectful of your time and your deadlines.


We value bi-directional communication, and strive to promote collegiality and respect.


We take our reputation and brand as seriously as we take yours.


We love what we do, and hope to contribute that enthusiasm to our business relationships. 


We have no set agenda. If you think we can help, let's have a conversation. 


Caroline is a spectacular writer, turning our product descriptions on our website, SavvyGirlCharms into mini works of art. But she offers more than that, supplying great outside the box ideas. I can't thank or recommend her enough.

- Kathy B.

I’ve worked extensively with Caroline from C1B1 and am so pleased to recommend this company. It is so refreshing in this age of noise and flash to find a group that analyzes who you are as a company, then crafts a campaign in your voice.

- Susan D.

Caroline is a wonderful communicator with a passion for what she does. I love working with her when the opportunity arises.

- Sue B.

We've worked with Caroline on multiple occasions, and her work is excellent! She truly listens to her clients' needs and works with them to provide thoughtful and effective copy to accomplish their goals.

- Elle D.

Caroline & C1B1 Communications are amazing to work with and provide the best copywriting services we've ever had! We trust Caroline with copy for our clients as we know she will deliver powerful, engaging, and results-oriented copy for them and their businesses. Caroline is incredibly easy to work with and takes the time to get to know your goals, your/your company's voice, and to develop the best strategy and copy to deliver that. We would highly recommend her to anyone who wants quality copy for their business recognizing that it ultimately delivers its own ROI and helps their growth!

- David D.

Frankly, Caroline is one of the smartest people I've ever known. How is this relevant, might you ask? Well, you want a smart person handling your business's strategic communications, which is really where Caroline shines. Her handle of the English language is impressive, which makes her ability to create impelling and valuable content truly remarkable. Besides smart and well-spoken, she is also professional, creative and organized, able to manage multiple projects with ease. I am forever grateful for Caroline's help in our business, and highly recommend her services!

- Melissa N.